The arrow also represents a smile, in which the tip is a stylized dimple or a line of expression, which gives a wink of sympathy, joy and confidence.
The orange arrow of the logo leaves the letter "a" and ends in the letter "z", indicating that they sell all the products you want, from a to z. It was designed in 2000 by Turner Duckworth under the supervision of company founder Jeff Bezos. We will also meet their designers, anecdotes during their creation, and the reasons why these brands are the way they are, taking into account their history, their institutional values and the messages they want to convey.Īmazon is the giant of online shopping and its logo reflects that concept. Surely many of them will surprise you, and without seeing the relevant explanation of the logo you could never have discovered what Some are logos of very famous brands and others not so much.īut they all give us a clear example to easily understand what these hidden messages are about and their semantic value when creating allegorical brands to companies that Next, I am going to show you a compilation with the most relevant examples. The most famous examples of logos with hidden messages The psychology of color, shapes, semantics, perception and synthesis are elements that are very much taken into account in the creation of logos. Logo design is closely related to people's psychology, since it is associated with a mental and visual representation, which hides many subliminal messages.
Mensaje subliminal en la publicidad how to#
It is used so that, at a glance, the consumer knows how to associate those words, shapes, colors or images with the brand in question. The logo is the sign that gives identity to a company. Subliminal messages as a creative resource in brand design That is the true power of subliminal messages.
Many times they can be used maliciously, in fact we have all heard about movies, advertisements or songs with satanic, sexual, offensive or racist messages.Įither way, when you discover that an image or object has a hidden meaning, it will pique your curiosity and fascinate you. Subliminal messages have always created controversy and a halo of mystery among people. In many cases, these are designs or messages that attract more attention due to the controversy that surrounds them than because of their effect on people.ĭo they exist? Of course they exist, and we see them in advertisements, movies, songs, works of art, architecture, in religions and in political speeches.ĭeciphering these messages requires reflection, analysis, and some mental and conceptual effort.īut from there to believing that they come to determine role models in society, it is something else entirely. Once we recognize them, we react in surprise: "Oh, that means that!" There are certain things that our brain is capable of capturing but that our eyes cannot see with the naked eye.īut paying attention, we begin to read very interesting messages between the lines, which reveal the versatility and creative capacity of designers. Read my article The most complete guide to understanding logos for more informationĪ hidden or subliminal message is a low intensity signal designed to pass below (sub) the normal (liminal) limits of perception. That is why designers make strategic use of subliminal messages that strengthen the identity of a brand. Many seek that their logos have an allegorical representation of their activity, their values, their history or the geographical place to which they belong.Ĭreating a memorable logo that is easily remembered, and at the same time conveys a message, is not easy. Large companies invest significant budgets to design their brands that allow them to stand out from their competitors. We all see thousands of logos without realizing it in our daily lives, and with advertisements that bombard us uncontrollably, we learned to ignore them naturally. These messages are used by designers as creative resources to create memorable brands. In this post I want to show you 80 famous logos with hidden or subliminal messages.
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